One of mankind’s recurring delusions has been the idea that there exists somewhere in that nebulous void between good and evil; heaven and hell, a third option ~ some metaphysical ‘safe zone’ situated between God and the devil where one can safely park in undisturbed peace and comfort. People have long sought after such a material, earthly utopia, imagining that every new discovery or invention would someday provide the elusive key to human perfection and happiness here on earth. All advertising, in fact, is based on this subconscious human desire.

Modern man is not the first to pursue a material shortcut to happiness, however. Adam and Eve, our original parents, were the original targets of this sales pitch ~ and it was the very same ad man pitching instant happiness to them who continues selling the same soap today to whoever will buy. Continue reading →